My name is Lawrence. I am Franco-Syrian and have been living in Paris, France, since 2012. I am -among many things- a business development specialist, a pianist/synth player and rock/metal fanboy. I’ve got passion for streetwear and all cool gadgets and accessories that comes in that package.

Recently, I realised that it's challenging and almost impossible to find an eye-catching and badass music outfit from a reputable company. As a matter of fact, I concluded that all music fashion revolves merely around band apparel, rock band t shirts for example, and metal merchandise with cheap prints of music interments and silly phrases with no style, nor soul nor quality.

Here is where the project to create a brand hit my head and started to develop and wake me up every night to sketch ideas and designs.

My aim is to have my designs and styles available and accessible to as many people as possible because I believe that badass look and awesome quality could be offered at a reasonable price and shouldn’t be a subject to market segmentation and over-pricing strategies. Therefore, I decided to position SPICY JAMS at a point where I’m able to design, create and offer high quality rock clothing style at the most convenient price. Read More